A long-standing fashion practice informed by product development, sourcing, production, retail and entrepreneurship. It shapes the way I think about fashion - not only as design, but as the meeting point of identity, market relevance, material knowledge and visual direction.

LES SOEURS SHOP
Co-Founder · Fashion Designer · Production
Berlin · 2016–
Developing the brand, collections and production from concept through to retail.

SELECTED PROJECTS

KAIRO04.07 - Upcycling Fashion. Concept Development
Berlin · 2024-
A project exploring upcycling, material transformation and Black diasporic fashion.

Q.E.D. HOMME
Co-Founder · Fashion Designer
Berlin / Paris / New York / London 2006-2008
Menswear, Collection Design, Pattern Cutting, Concept Development

RENÉ STORCK - Refined Luxury
Frankfurt · 2010-2012
Pattern Cutting · Draping / Moulage

THREE ASFOUR - Conceptual Fashion
New York · 2005
Pattern Cutting and Draping / Moulage

DESIGN + DEVELOPMENT

A research-led and market-aware fashion practice rooted in product development, collection building and visual direction. I translate ideas into relevant and well-resolved outcomes by connecting concept, brand identity, target group and commercial context. Informed by years of experience across fashion design, entrepreneurship and retail, my approach brings together creative development, strategic thinking and a strong understanding of what makes a product resonate in the market, including how it is visually communicated in retail and online contexts.

  • Product development

  • Collection building

  • Brand identity + visual direction

  • Target group awareness

  • Concept to market-ready outcome

PRODUCTION + SOURCING

A practice shaped by close collaboration, material sourcing and hands-on product development. With production experience across Europe, India and Africa, I work in direct dialogue with manufacturers to develop products that balance quality, feasibility and execution. This experience continues to inform the ongoing development of my Loved by Les Soeurs Shop collection, produced in Europe

  • Production partner collaboration

  • Material sourcing + development

  • International production experience

  • Quality-led product development

  • European manufacturing.

FASHION + BUSINESS

A fashion practice informed by entrepreneurship, retail experience and market awareness. I approach fashion as more than product alone, connecting identity, audience, positioning and commercial context. Shaped in part by experience in digital marketing, SEO, website analysis and analytics, this perspective allows me to think across both physical and digital retail realities.

  • Entrepreneurship + brand building

  • Retail experience

  • Customer understanding

  • Market awareness

  • Digital marketing, SEO + analytics